Asian Paints CN 2025
CategoryWeb Design & Development
Year2025
WebflowMotion DesignUI/UX
ColourNext by Asian Paints is a pioneering platform in colour and design innovation, integrating insights from various creative fields to forecast future trends in colours, materials, and finishes. It is recognised for its authoritative foresight in design trends, particularly within the Indian context. The challenge was to craft a digital experience that matched the gravitas and sophistication of the forecast — centred around Cardinal, the 2025 Colour of the Year.
We designed a bold, immersive microsite anchored by Cardinal — a deep, commanding red. Through comprehensive research and collaboration with top design experts, we built scroll-driven narratives, interactive colour explorations, and editorial layouts that bring each trend to life. Every section was crafted to reflect the richness and depth of the forecasted palette.
The 2025 edition set a new benchmark for the ColourNext platform, earning praise from the Asian Paints brand team for its visual impact and seamless execution. The site successfully positioned Cardinal as the defining colour of the year across digital touchpoints.
