Asian Paints CN 2024
CategoryWeb Design & Development
Year2024
WebflowMotion DesignUI/UX
ColourNext by Asian Paints is a pioneering platform in colour and design innovation, integrating insights from various creative fields to forecast future trends in colours, materials, and finishes. For 2024, Asian Paints named 'TERRA' as the Colour of the Year — symbolizing grounding and authenticity inspired by the earth. The challenge was to create a digital experience that embodied this warmth and natural sensibility.
We designed and built an immersive Webflow microsite grounded in Terra's earthy warmth. Scroll-driven animations reveal colour stories, material palettes, and trend narratives that echo the natural textures and tones of the forecast. Every interaction was crafted to feel organic — from the transitions to the typography — reflecting the grounding philosophy behind Terra.
The site launched ahead of the annual event, receiving praise for its visual warmth and tactile feel. The earthy palette and immersive storytelling resonated with the Asian Paints brand team and set a strong foundation for the following year's ColourNext edition.
