Digital marketing for export companies in India.
We work with exporters, importers and manufacturers to build a digital presence that brings in overseas buyer enquiries. Export SEO, multilingual websites, Google Ads and lead qualification, run by one team in Bengaluru.
Trade & manufacturing clients
Export marketing is not local marketing done abroad.
Most exporters hire a general agency and get a general result. The work looks similar on paper and behaves completely differently in practice.
- Export sales cycles run for weeks or months.
- Buyers search by product, grade and country. Very few of them know your brand name.
- Certifications, MOQ, documentation and logistics decide the shortlist. Discounts do not.
- Enquiries have to be filtered by country, buyer type and intent before they reach your sales team.
- Your buyer may never search in English.
If any of this sounds familiar, the problem is the strategy rather than the product.
- Enquiries arrive from countries you do not ship to.
- Most leads are traders or students, not buyers.
- Google Ads budget goes out every month with nothing to show for it.
- The website is a brochure. It does not ask for an enquiry.
- You rank for your company name and nothing else.
- All your buyers come from one B2B portal, and the portal keeps raising its price.
- Enquiries sit unanswered because nobody owns the inbox.
Three stages, and most exporters are only visible in the last two.
Awareness
The buyer does not know your company exists. They search by product and origin.
- surgical instruments exporter India
- industrial valve supplier India
- organic spice exporter Karnataka
Consideration
They have three or four suppliers in mind and are checking who is credible.
- Certifications and export registrations
- Product specifications, grades and MOQ
- Countries you have already shipped to
Decision
They enquire only when the risk feels manageable.
- Clear payment and shipping terms
- Documentation handled properly
- A named person who replies quickly
Services for import and export businesses.
Export SEO
Ranking for the searches buyers actually run, market by market.
- Keyword research per product and per country
- A page per product and grade, rather than one catalogue page
- Country landing pages for your priority markets
- Certifications, IEC and council registrations marked up so they can be indexed
- Technical SEO for fast access from outside India
Multilingual websites
Most Indian exporters publish in English only. Your buyers in Latin America, Francophone Africa and the Gulf do not search in English.
- Real indexable pages per language, not a translate widget
- hreflang set up so each market gets its own page
- Product terms researched in the local language, not translated from English
- Enquiry routing so replies go out in the buyer's language
Website development for export business
An export website is a sales tool. Most are brochures.
- Product pages with specifications, HS codes and MOQ
- Enquiry forms, not shopping carts
- WhatsApp and email routing by country
- Certifications, export history and company profile where buyers look for them
- Built to load on a mid-range phone on a slow connection
Google Ads for exporters
SEO takes months. Ads tell you within weeks which markets respond.
- One campaign per country or language, never one global campaign
- Landing pages in the language of the ad
- Negative keywords to keep out job seekers, students and resellers
- Budget concentrated on two or three markets instead of spread across eight
Lead qualification
More enquiries is not the goal. Fewer wasted ones is.
- Country filtering before the enquiry reaches your team
- Business email and company checks
- Buyer type separated from trader and agent enquiries
- CRM handover with the source and country attached
AI search visibility
Buyers now start sourcing research in ChatGPT, Perplexity and Google AI Overviews.
- Content structured so answer engines can quote it
- Company, certification and product data marked up properly
- Tracking which AI assistants send you traffic
A Bengaluru medical equipment exporter, published in four languages.
TMR Medical supplies and exports ICU, operating theatre, laboratory and diagnostic imaging equipment, along with hospital furniture and consumables, to healthcare facilities in more than fifteen countries. They are FIEO registered, hold an Importer-Exporter Code and are a Pharmexcil member. Their site spoke only English, while a large share of the buyers they wanted were in Latin America, Francophone Africa and the Gulf.
We rebuilt the site in English, Spanish, French and Arabic, with a full set of product and specification pages in each language rather than a translation layer. Keyword research was done natively in every market. Google Ads runs one campaign per language, each pointed at a landing page the buyer can read. Their Spanish and French pages now rank on the first page in their own markets, and the countries sending the most traffic are the ones the language pages serve.
- We work with exporters, importers and manufacturers, so we already know what MOQ, IEC, RCMC and Incoterms mean on a page.
- We build in more than one language, because that is where the uncontested demand is.
- We report on enquiries and where in the world they came from.
- The same team does the site, the SEO and the ads, so the three are not pulling against each other.
- We will tell you when a market is not worth funding yet.
What does a digital marketing company for export business actually do?
It makes your company findable by overseas buyers and turns that visibility into qualified enquiries. In practice that means an export-ready website, SEO built around product and country searches, paid campaigns per market, and a way of filtering enquiries before they reach your sales team.
How is export digital marketing different from normal digital marketing?
The buyer is a procurement or sourcing professional in another country, the sales cycle runs for weeks or months, and the decision turns on certifications, specifications, MOQ and logistics rather than price alone. There is no local map listing to win. Agencies used to B2C or local work usually optimise for traffic, which is not the same thing as export enquiries.
How long does it take to start getting international buyer enquiries?
Google Ads in a new market gives you a readable signal in four to eight weeks. SEO is slower. Expect about three months for pages to index and rank, and six to twelve months before organic search is a dependable source of enquiries. We normally run both so ads produce enquiries while the SEO matures.
Which languages should an exporter's website be in?
It depends on where you sell. Spanish, French, Arabic and Portuguese cover a large share of import demand that Indian exporters leave uncontested. We check the actual search volume per language before recommending a shortlist rather than guessing.
Do you work with importers as well as exporters?
Yes. The work is the same either way: being findable by the counterparties you want, in the language they search in. We have built for both sides of the trade.
Do you only work with companies in Bengaluru?
No. We are based in Bengaluru and work with exporters and manufacturers across India. Almost all of this work is remote, and the buyers are overseas regardless of where your office is.
Tell us what you export and where you want to sell.
We will look at what buyers are searching in those markets and tell you what it would take to be the supplier they find.