ColourNext
CategoryWeb Design & Development
Year2025
WebflowMotion DesignUI/UX
Each year, Asian Paints collaborates with experts from architecture, art, interiors, fashion, sociology, media and FMCG to produce ColourNext — a comprehensive forecast of trends in colours, materials, textures and finishes for the subcontinent. The challenge was to translate this rich, multi-disciplinary content into an immersive digital experience with intricate animations that bring each colour theme to life.
We designed and built a fully custom Webflow microsite with choreographed scroll-driven animations, interactive colour palettes, and responsive layouts that adapt seamlessly from desktop to mobile. Each section was crafted to reflect the materiality and texture of the forecasted trends — blending editorial storytelling with interactive data visualization.
The site launched on time for the annual event, receiving praise from the Asian Paints brand team for its execution quality. The intricate animations were a standout compared to their previous experiences with other teams, and the collaboration set a new benchmark for future ColourNext editions.
This collaboration was a standout compared to our previous experiences with other teams, particularly in implementing intricate animations for the yearly colour theme. Social Script's execution was impeccable, and they achieved a timely launch for the event.
