How We Work
What's the point if you get all the traffic and none of them lead to sales or enquiry on your website. Website audit plays a very important role in identifying bottlenecks in your website. We do a 9 point check before the call and share the results with you.
In this stage we will help you understand the metrics we need to hit and set preliminary budget expectations. Based on the industry and your goals, we will estimate the adspend needed to achieve them. We will take you through our adspend calculator for better understanding.
Identifying target audience and winning offers are critical in optimizing Ad campaigns and to get the best ROAS (Return on Ad spend). We will be brainstorming ideas for audience & offers, which will go to test in step 6
Creatives play an important role in getting the required engagement from your audience and achieving high CTR (click through rate) leading to low CPC (cost per click).
We will create a minimum viable funnel followed by Rapid fire testing to find the winning audience and adsets. We analyze the results to find assets which surpass the industry standard metrics, (eg. Link CTR above 1% for cold audience) and meets expected results estimated in stage 1.
Create landing pages for winning audience & offers and back it up with email campaigns to direct them back into the funnel if they drop off in the journey.
We will also help you with setting up CRM/other tools and integrating it with the marketing platforms needed for quick and efficient follow up of the leads.